It seems that Apple is determined to dig its heels in fashion. The innovative brand has announced the launch of their new fashion network, Made to Measure or M2M to some that will be mainly focusing on the ever changing Fashion industry.
The birth of the TV channel was shared with the world 24 hours ago. The all-streaming Apple TV fashion channel will be all about exclusive content, giving you access to classic films and documentaries that look at designers, industry issues and trends.
On the new channel, WME/IMG, the entertainment and sports management company that owns New York Fashion Week stated, “A few weeks after the ready-to-wear shows end in October, WME/IMG will debut its first-ever network in an exclusive deal with Apple TV, the first such Apple exclusive. The all fashion channel will stream on demand original series and films”
The fashion-only network launches October 2015, and we think that we will be tuning in, the question is will you?
UPDATE 20 OCTOBER 2015
It has launched! Are you watching? Mainly devoted to reality and how-to programming here is the program lineup:
- An insider interview series called “Tea at the Beatrice,” held in the chophouse owned by the Vanity Fair editor, Graydon Carter, and hosted by Glenn O’Brien, former GQ Style Guy, with a guest slate that includes the model Gisele Bündchen, the designers Jack McCollogh and Lazaro Hernandez of Proenza Schouler, and the artist Richard Prince;
- A fashion/tech documentary series called “Visionaries.” Subjects include the artist Daniel Arsham and Virgil Abloh, creative director of Kanye West and founder of the label Off-White. (Presumably, Apple’s Jony Ive and Marc Newson are also on the “dream subject” list.);
- A series of fashion profiles called “Iconic,” which will include subjects such as Marcello Mastroianni, Balenciaga (the brand) and Grace Jones;
- Reruns of fashion films and documentaries such as “Valentino: The Last Emperor,” “Who Are You, Polly Maggoo?” and “The Day Before”;
- Runway shows from the last three seasons from Alexander McQueen, Chanel, Dior, Vuitton and Saint Laurent (among others), as well as shows from “MADE” new designer showcase names: Baja East, Adam Selman, Area and Chris Gelinas;
- A talk show with Laura Brown, executive editor of Harper’s Bazaar called “In and Out of Fashion with Laura Brown”;
- Feature-length original documentaries from “M2M Films,” starting with a piece on the “Battle of Versailles,” the 1973 show that sent United States fashion onto the global stage, as five American designers faced off against five of their French counterparts.