Science-Fashion for the Wrist at SXSW

Mano ten Napel | @Mano10Napel

With fashion and technology merging closer and closer together in many ways, this year’s platform for wearables, fashion technology and design is at South by Southwest (SXSW) -Interactive is SXstyle. A place for creatives to come together and celebrate technology in a way that innovates the industry.

In this great exploration SXstyle will present five days of panel discussions, evening events, and networking opportunities discussing WearableTechnology, 3D printing, FashTech design and then some. This year’s SXSW will take place from the 13th until the 17th of March 2015 and is attended by an incredible 70 events that will be touching the wearable and fashion -tech space.

One of the brands attending came with a wearable device to style up the wrist. Meet Flare, a conceptual drone created by Frog Design inc. who created designs used with the Walkman and Apple Iic desktop in the past. It can assist us whilst we wander through our Smart city. Frog Design is looking to team-up with others who believe that they can make their prototype drones scalable, turning Science-Fashion into Science-Fact.

frog design Flare

Adam Pruden, Senior Interaction Designer of Frog Design states: “This compass-inspired drone is made of glass and metal that clicks into an acrylic palm strap. The owner instructs the drone where to go via voice control and launches the drone with a quick flick of the wrist. After launching, the glass illuminates and rotates within the metal ring. The drone guides its owner through the city by flying several meters ahead until they reach their destination.”

Science-Fashion Flare a drone

Pruden’s colleague Jenny Savage, Visual Designer at Frog Design said: “Another jewelry inspiration. For navigational purposes, there’s no better symbol than that of a compass. So we kept the round shape and eliminated any fussiness. It’s a more Logan’s Run rather than Moby Dick.”

It’s fantastic to see how ideas are developing. I am confident that these type of events like SXSW will create more imagination when it comes to where technology can lead us to. To be honest I was caught a little off guard with the idea of a flying fashiontech device but as far as I am concerned the design looks much better than the wrist drone from Nixie which got a lot of attention last year.  Nixie’s drone launched from the wrist, whilst carrying an on-board camera. The question is: Can we add enough fashion to our wearableTech?Pruden: “We are starting to add technology to clothes, to textiles, to watches. Fashion is a new interface.”

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