Something To Ping About

Muchaneta Kapfunde | @FashNerdEditor

 ‘Making wearable technology beautiful, simple, and meaningful’ is what the designers at Electric Foxy are all about.

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Electric Foxy is a one-to-watch brand that is building a great reputation in the fashtech world. They develop wearable technology, like the sensorial tank top that monitors movements during exercise with particular emphasis on movement precision.

Their approach to wearable technology is not one straight out of the movies full of cyborgs, they simply believe in beauty, simplicity and meaning. Electric Foxy embraces wearables that are seamlessly integrated to improve the wearer’s life in a healthy way.Electricfoxy_Ping_11

Designer Jennifer Darmour understands that in order for the fashion conscious individual to be wear something that has technological influence, it needs to be beautiful. This is because, “what we put on is a reflection of who we are and who we aspire to be”.

When it comes to creating wearable tech fashion for the masses, Electric Foxy focuses on keeping it it pure, simple and useful. The wearables they design are created to give the wearer the kind of experience that will add to value to our lives.

Although they are famous for their Ping Vest, our favourite has to be the track-style hoodie. It is an everyday hoodie that connects wirelessly to the wearer’s Facebook allowing them to update their status through simple gestures like lifting the hood, playing with the zipper, and tying a bow.

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An app has been developed to work with their collection.  It  allows you to tailor the type of messages the ‘Ping’ will send. If someone responds to your message, the hoodie you are wearing will send you an alert ping which  could be a slight tap on the shoulder. If a slight tap on the shoulder is not your thing, the app allows you to change the tapping rhythm and assign certain tempos to specific people and groups.

The Ping Hoodie is fashion technology at its best, a stylish everyday hooding incorporated with impressive technology- we love it!

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FOLLOW ELECTRIC FOXY@electricfoxy

SOURCESource: Electricfoxy