VR

The Paradox of Innovation in Fashion: The Case of Renewcell

In the realm of fashion, the journey from innovative idea to industry standard is fraught with obstacles. The recent bankruptcy filing by Renewcell , a trailblazer in textile-to-textile recycling,...

IN CONVERSATION WITH GANNI ABOUT THEIR SUSTAINABILITY JOURNEY

At the beginning of 2024 I had the opportunity to sit down with Lauren...

The Tipping Point: Fashion’s Critical Crossroads with Legislation and Sustainability

The fashion industry stands at a critical crossroads, one where the path taken will...

Fashion Revolution’s COP28 Demands: What is Feasible? What are the Challenges? & Is there Potential to Meet Them?

The Fashion Revolution’s demands for COP28, backed by various influential organizations, represent a pivotal...

KPMG x Microsoft, Ushering in a New World of Retail Fashion

Every industry is experiencing massive changes thanks to advancements in technology that are leading the way with new applications, services and opportunities. Revolutionising how...

You Can Now Try on Gucci’s Signature Kicks ‘Virtually’. Welcome To The Future.

Another day, another luxury brand dips its toe into technology. This time around it is Gucci. The fashion house has launched a new augmented...

The Wearable Lab, Decoding Future Trends in VR and Smart Materials

Première Vision, which took place last week in Paris, houses The Wearable Lab, an initiative launched by the tradeshow to support the future of fashion...

Varjo’s Human-eye Resolution Headset Where VR & MR Become A Natural Extension Of The Real World

Revolutionising reality with technology, Finnish company Varjo is looking to bring to market the world’s first human-eye resolution VR / XR (virtual reality and...

AuR, An Immersive Experience That Will Not Hijack Your Eyes Or Your Attention

In Minority Report, do you remember when Tom Cruise's character fast-walks through a futuristic retail store, with brands calling out to him, offering him...

Can VR Be A Tool In Teaching Sustainability Practices In Fashion Education?

Fashion Revolution Week recently drew to a close. It is a movement that has inspired an army of consumers to ask brands for greater...

Ready Player One, A Balance Between A Cautionary Tale And A Celebration Of VR

Its safe to say that everyone wants a piece of Augmented Reality (AR) but what about Virtual Reality (VR)? The gold rush for AR...

Holition x Rimmel: Beauty Technology Meets Human Experience

It is no secret that technology advancements have been revolutionizing many industries for quite some time now. From fashion to retail,  the ever-changing face...

Peter Leferink on The Future of Fashion: “We Need an Elon Musk for the Fashion Sector”

This season, at Amsterdam Fashion Week, I met a very important man. Bold and straight talking, "The word 'fashion' has been so polluted that it...

Jasna Rok, Future-Proofing And Challenging The Fashion Tech Industry.

We find ourselves having a fashion tech crush on the brilliant and talented Jasna Rok, who recently exhibited at #FASHIONTECH Berlin. Drawn to her pioneering work,...

Exploring Fashion Tech Milestones Beyond The Usual Marketing Ploys

Digital and retail are where fashion tech started to get the industry’s attention. This was when it finally became apparent that e-commerce was an...

13 Milestones That Put Fashion Tech on The Map

As far back as 1998, the combination of fashion and technology has proved to be a force to be reckoned with. Designers and makers...

The Scarfi VR App, Bridging the Gap Between The Physical and Digital Worlds

We recently discovered a new VR app with a difference. Launched exclusively at Westfield London, the Scarfi app was created via a partnership with British...

In 2020 Virtual Reality Will Actually Look Cool

Oculus managed to start shipping the first Oculus Rift VR Headset this week in quite an original way; it was Oculus' very own founder...

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