The age of sextech has arrived fashionably late to the wearable tech space. Defined as technology designed with the intention of enhancing human sexuality and the human sexual experience, sextech has been taking advantage of its technological potential to play a key role in expressing and understanding our sexualities in ways we never thought possible.
Predicted to be a multi-billion dollar industry by 2020, the quiet rise of the sextech industry is bringing to our attention a diverse range of ideas and wearable devices designed to encourage a more healthy future of experiencing sexuality. If we take a moment to look back, adult ‘fun’ toys have gone from clunky, vibrating pieces of metal to popular tools like the Rabbit, made famous by HBO’s Sex and the City. As technology continues to play a role in the improvement of sex devices, startups like LOVENSE, a leading sex tech company, are revolutionizing the common sex toy.
Launched in 2010, Lovense carried out research and built prototypes between 2011 and 2012. This was also the time that they successfully utilized smartphone Bluetooth technology, which is now the basis of their current toys. In late 2013, Max and Nora, the first app-based sex tech toys, were released. Nora was the first Bluetooth rabbit vibrator and Max was the first Bluetooth male masturbator. In mid-2015 they launched Lush, a powerful remote control bullet vibrator which has tons of features accessible via their app. More recently, Lovense raised more money with their campaign, which was 1784% funded, raising $237,536 USD via crowdfunding site Indiegogo.