3 Minute ReadNordstrom’s Creative Projects Team Brings Tech To Themed Pop-up Shop

If you reside across the pond, you might want to find a moment to attend Pop-In@Nordstrom: GETS WIRED curated by Olivia Kim, vice president of Creative Projects. Taking place from today (30th June) until 13 August 2017, you will get the opportunity to be part of Nordstrom’s best of tech celebration. The tech-themed products range from a mix of retro to cutting-edge tech.

Nordstrom

6 Week Refresh Gets Wired

Launched in October 2013, Pop-In@Nordstrom is an ongoing series of themed pop-up shops that transitions every four to six weeks to offer a new shopping experience and a batch of new, often exclusive merchandise that goes beyond the offering of our Nordstrom dresses and Nordstrom handbags. Pop-In takes two forms: a shop curated around a theme featuring brands across different product categories (fashion, beauty, lifestyle, home/garden, sports/outdoors, etc.), or a partnership with a single brand to bring “the world of” to customers.

Also Read: John Lewis, Demystifying the Concept of the Smart Home

Pop-In@Nordstrom was built on a monthly rotation to keep customers coming back to discover new brands, new merchandise and create a fun and compelling experience in stores and online. Each shop features a mix of hand-picked merchandise spanning the high/low price range, with price points often starting at $5.

 Olivia Kim
Nordstrom’s vice president of creative projects Olivia Kim.

Now it is time for tech to shine at Nordstrom. The first-ever, tech Pop-In shop for Nordstrom has been designed to replicate the inside of a computer, giving customers the opportunity to experience what it would be like stepping into a computer circuit board. The in-store replication has a clean technical feel: an all-white environment with blue fluorescent lighting, display tables disguised as computer chips and capacitors with metallic connectors, and a circuit board floor graphic all designed by Olivia Kim’s Creative Projects team.

Nordstrom’s Testing New Partnerships

In her role, Kim focuses on creating energy, excitement, a sense of discovery and a bit of disruption through engaging and unique shopping experiences at Nordstrom, both in-stores and online. Kim’s Creative Project’s initiatives have established Nordstrom as a retail platform to test new partnerships, concept shops and to bring limited distribution collections to customers, as well as introduce customers to the best up-and-coming brands and new talent.

Also Read: ThermoSmart, All About Design and User Experience

Nordstrom is offering customers the chance to explore uncharted territory under the sea with new LED-equipped, PowerVision Power Ray Underwater Robot drone that can operate at a depth of 30 meters for up to four hours at a time. If you want to build a 3D prototype at home, you now can with a 3D Synergy Polaroid 3D printer that allows users to build incredible quality 3D artwork, prototypes, jewelry or models and monitor progress through an iOS or Android app. If cooking whilst using voice control is your thing, you can pop in at Nordstrom and indulge in the world’s smallest and most powerful Sous Vide tool. There is the Bluetooth-enabled ChefSteps: Joule Sous Vide cooks to the precise temperature and time it’s told for food that’s easy to prepare and ready at your convenience.

Other additional tech that you should check out, Garmin Fenix 5 activity tracker, Ringly Go activity tracker that offers guided meditation, Moov Now Motion Based Coach with app-guided workouts based on your movement and heart rate and iHealth Core scale that measures body composition.

With prices ranging from $9.99 to $1,888, it is great to see technology breathing life into select Nordstrom stores. So pop in at Nordstrom: GETS WIRED, or if you can’t check it out online at Nordstrom.com/pop.

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Muchaneta Kapfunde
Founding Editor in Chief at | editor@fashnerd.com

Founding editor-in-chief & WearableTechStylist of FashNerd.com has worked in the fashion industry for over 14 years. She is currently one of the leading influencers speaking and writing about the merger of fashion with technology and wearable technology. She also contributes to other digital news sites like Wareable.