Elvis Goren, On Creating The Ultimate Monitoring Wearable

Muchaneta Kapfunde | @FashNerdEditor

With the wearable space saturated with wrist-based activity trackers that monitor all kinds of data, KOMODO Technologies seems to be one company thinking outside the box. They have come up with a fitness technology device that will provide another layer of insight into your own body. This activity tracking compression sleeve is called AIO.

Elvis Goren, Co-founder of Komodo Technologies
Elvis Goren, Co-founder of Komodo Technologies

Campaigning on Kickstarter, KOMODO’s device collects information from the entire arm rather than just the wrist. AIO’s sensors go beyond the typical step, distance, sleep and heart rate tracking to provide ECG readings and metabolic equivalents (MET), which tells you how your body is responding to physical activity at a particular point in time on a numbered scale – letting you know when to ease off or step up your game.

KOMODO Technologies started with one goal in mind; to create the ultimate monitoring wearable and it was with this in mind that we decided to take a moment to get to know the man behind the ideas- Elvis Goren, Co-founder of Komodo Technologies.

Tell us a little bit about your brand?
Komodo Technologies consists of a team of designers and tech experts with the shared goal of creating affordable products that improve people’s lives, like our new AIO Smart Sleeve. As the world’s first activity tracking compression sleeve, AIO was created to help users get to know their bodies better—from the inside. We wanted to make a device that not only tracks activity data, but also interprets those numbers into meaningful information that can be used by anyone from the pro athlete to the casual gym-goer. Aside from the technology used in AIO, we’re also passionate about its design. We didn’t want to present consumers with yet another clunky, wrist-based wearable. We stress comfort and an aesthetically-pleasing design because we hope AIO users will wear our device throughout the day, not just during a workout.

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What do you wish you knew before you started your business?
I wish I would’ve known the wide variety of athlete groups that would find the AIO Smart Sleeve useful for their particular sport. Once we started AIO’s Kickstarter campaign, we had tons of inquiries from different athletes like volleyball players and cyclists, all of whom had different desires in regards to the device’s capabilities. This information has been invaluable and has given us what we need to expand AIO’s functionality to benefit everyone.

Are there any plans of collaborating with other brands?

“At the moment, we’re just focused on creating the best wearable possible.”

Should the opportunity presents itself in the future, of course!

What brand would you most like to collaborate with?
Right now I can’t say for sure, we’ll have to cross that bridge when we get there. We have been getting inquiries from medical companies, so that’s a potential partnership avenue we could pursue in the future.

What one word would you say defines you?
Passionate

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What wearable, fashion or lifestyle, is on your must have wish list and why?
Prior to creating AIO, I searched the market for something aside from the typical, wrist-based tracker.

“As a frequent gym-goer, it was imperative that I had a wearable that was comfortable and aesthetically pleasing…

because I wanted to be able to wear it all day long. When I realized that my dream wearable didn’t actually exist, I decided to make my own.

How do you find inspiration?
Inspiration comes easy when you’re doing something that you love. I love what I do, so much so that I often sacrifice sleep to stay up and work on a new sleeve design or read customers’ questions. I especially enjoy reading comments from others, whether they be positive or negative, because I can use their feedback to improve AIO and ultimately, improve customers’ lives as well.

What was the best piece of advice you ever got? The worst?
Best: Do what you love. Worst: Don’t make mistakes.

What’s your favourite quote?
“Think different.”

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What is your biggest pet peeve?
“I hate when people wear socks with sandals.”

What do you think is the biggest innovation of your lifetime thus far?
In my lifetime, it would have to be the smartphone. From its initial introduction to what we know today, it’s just mind-blowing how far the technology has come—and the new technology it has inspired. For instance, we wouldn’t be able to extract data from our sleeve without smart phones. They’ve really made the AIO Smart Sleeve and other wearables possible.

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