This London Fashion Week, the new “Burberry” label, a consolidation of the London, Prorsum and Brit lines, has announced that its ‘first-ever consumer-centric shoppable runway collection’ will be more accessible through its collaboration with Apple TV.
Taking place today at Kensington Gardens in London at 1pm, the partnership gave the luxury label access to technology that allowed them to live stream their collection to all their global clients. On the collab Christopher Bailey, the brand’s chief creative and CEO, shared, “The changes we are making will allow us to build a closer connection between the experience that we create with our runway shows and the moment when people can physically explore the collections for themselves. From live streams, to ordering straight from the runway, to live social media campaigns, this is the latest step in a creative process that will continue to evolve.”
With the consumer in mind, Burberry has also made sure that those who have missed the AW16 show can still view the collection at their flagship stores, on Burberry.com and Apple TV. What we love most about what Burberry is trying to do, is that you can also pre-order select products immediately.
If you want to see it in person, the shoppable collection will be on display at the label’s flagship store at 121 Regent Street in London for a limited time before moving to Burberry’s Parisian abode on Faubourg Saint-Honoré.
If you fall in love with all the sequins, brocade and tassels, you can re-watch it as many times as you like using Apple Remote. For those without Apple TV, you can catch the London Fashion Week Burberry AW16 Show with live performance from JakeBugg HERE or if you want to hear more catch Burberry Boss Christopher Bailey talking tech to the BBC below.