3 Minute ReadDay 2: Discovering #TCDisrupt StartUp Alley

Muchaneta Kapfunde | @FashNerdEditor

Have you ever heard of StartUp Alley? Well if you haven’t please allow us to bring to your attention Disrupt London 2015, the place were you can find the hottest startups hustling.

The new Startup Alley Hub is TechCrunch’s pride and joy. With much on offer, we found ourselves spoilt for choice as we talked to companies that where happy to share their ideas. After we made our third round, we managed to cherry pick 5 brands that we think you should definitely be watching in 2016.

We first connected with founders of TUIM (The Universe Is Mine) Claude Borna and Laurent Faboumy.

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Describe the Brand in One Sentence? 

“It is a matchmaking platform for the creative and tech talent to shape the future of fashion”.

What’s Your USP?

“The ability to showcase and discover the latest innovations in fashion tech”

What Can We Expect From You in 2016?

To have the ability to discover and connect fashion with technology

Final Words:

“Fashion Tech is so much more than Wearables”

– Claude Borna

After spending some time browsing brands we stumbled upon Aleksandra Siciarz, CMO of Neuroon and we took a moment to have a conversation.

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Describe the Brand in One Sentence? 

“It is an intelligent sleep mask that analyses and optimises sleep”

What’s Your USP?

“Its bright light therapy can reschedule your body clock and it is also able to provide you with very precise brain waves anlytics”

What Can We Expect From You in 2016?

“To deliver the product and then start mass production thereafter”

Final Words:

“When it comes to a new product, you should not be afraid to fail. Make sure you test every idea”

– Aleksandra Siciarz

Hypnotised by the live show on display, we stopped and watched before getting into an interesting chat with Hamwells e-Showers director Rob Chompff

rob chompff

Describe the Brand in One Sentence? 

“It is a product designed to give high quality showers at the lowest water and energy cost”

What’s Your USP?

“Its ability to refresh cycles and only use about 10 seconds of water (per shower)”

What Can We Expect From You in 2016?

“To have the first 1000 e-Showers delivered by 2016 and by the end of 2016 to go into mass production”

Final Words:

“The world is rapidly running out of water and we really should care”

– Rob Chopff

Having actually queued patiently for a while, we where soon introduced to UpRight business manager Ori Fruhau

Ori Fruhauf

Describe the Brand in One Sentence? 

“Our mission is to help people improve their posture”

What’s Your USP?

“We are the only wearable that trains you to sit and stand with better posture”

What Can We Expect From You in 2016?

“2016 for us is getting the product into retail stores and we are also working on a new product that is expected to be out later in the year. It will be a smart sticker adhesive that will keep track of the wearer’s activity”

Final Words:

“You need to be as open and transparent with your customers as much as possible”

– Ori Fruhauf

Last, but not least, we found ourselves impressed and ready to play with Danish kid tech toy Smart Gurlz. Founded by Sharmi Albrechtsen and Jesper Nissen, we wanted to learn more about this sassy toy.

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Describe the Brand in One Sentence? 

“A tech toy that teaches  6-12 years girls how to code”

What’s Your USP?

“It is the worlds first mini drone”

What Can We Expect From You in 2016?

“To be on every girls Christmas wishlist and featured in every Christmas Gift Guide”

Final Words:

“Lets build a community of tech girls so they can share, communicate and mentor each other”

– Sharmi Albrechtsen

Did you miss day one coverage of #TCDisrupt? Catch up HERE

Share Your Tips & Corrections

  • Laurent

    Thank you 🙂