FASHION WEEK: No FashTech In The FROW

Muchaneta Kapfunde | @FashNerdEditor

Bare wrists have been all the rage at the FROW of Fashion Week this season. No fashtech wearable in sight!

frow burberry 2015

 

With the promise of fashion and technology making a forceful appearance at fashion week, it seems that it was all hype. Grabbing column inches with the buzzword ‘FashTech’, the Fashion movers and shakers have preferred to be distracted with the likes of Gucci and Prada strutting down the catwalk rather than think about the latest bulky smart watch on offer. Why? because no serious fashionista is willing to look nerdy by adorning a wearable watch that will simply insult their outfit.

The smart watch market is failing to win over its targeted female consumers. With baited breath we wait for the much anticipated launch of the Apple Watch. We can smell the desperation from the big boys at Apple to make it ‘the’ fashion accessory of the year but I fear that it will be viewed just as another tech device with no place among the luxury world of preferred Rolexes